AllegraHicks是1927Building2MichaelRoadLondonSW62AD品牌。TheAllegraHickslifestyleiseclectic,individual,andtimeless.Allegratakesinspirationfromeverythingaroundher:travelstoIndia,art,musicandnature.Bytranslatingorientalthemeswithawesternaesthetic,herstrongorganicpatternsandcolourwaysformaharmoniouswhole.
In1998,Allegra’sfirstfabriccollectionwasskillfullyprototypedusingtraditionalprintersinRajastanandthus,hersignaturestylewasborn.
In1999herfirstrangeofcaftansandfashionaccessorieswaslaunched.Followinghighdemandforhereffortlesslysophisticatedclothes,sheopenedashoponChelseaGreen,London,soonnamed“theMeccaforeasy-dressshopping”byVogue.
