XCVI是2311SantaFeAvenueLosAngeles,CA90058品牌。Itchingtoexpandherhorizonsbeyondtheaterdirectionandacting,GitaZeltzerbeganconceptualizingXCVIinthemid1990s.Shewasinfluencedbythemulti-layeredculturalelementofLosAngeles,California,andshesawthe“urbanchaos”asamuse.
Gitawasinspiredbythespiritofwhatothersconsidered“everyday.”IncreatingXCVI,shediscoveredthatcontemporaryfashionwasanewanddynamicspaceforherartisticexpression.
Itwasin1996(orXCVI,inromannumerals)thatGitaintroducedthefirstseasonofXCVIfromastorefrontonthefamedMelroseAvenue.Thesuccessofthelineanditsabilitytoresonatewithsomanytypesofpeopledemandedthattheteamhireanotherdesignertokeepupwithdemand.
