WHYRED是Hudiksvallsgatan8,11330Stockholm,Sweden品牌。WHYREDisallaboutcontrasts.Theexpectedmeetstheunexpectedinanonchalantelegance.Blackincontrasttopurewhite,hardmeetsoftandleathermeetnylon.Welovetoplaywiththeconventionsanddisregardtheobvious.OursignatureParkaoverasuit,inordertoconfrontsharptailoringwithcasualwear.
WHYREDisfashionmadewell,inspiredofclassicgarmentswithahistoryorheritage.Thecharacteristicofourdesigniswearablereworkedclassics,withamoderntouch.Manygarmentsareinspiredbyuniforms.TheChino,theteeandtheparka.Garmentsthatdeservetobehonouredandpreserved.ManyofthesegarmentshavebecomethetrademarkofthebrandWhyredandwecallthemourHEROES.
WHYREDisArt,Music&Tailoring,whereasophisticatedmixofdifferentartformsclarifytheessenceofthebrand.Whyredhasitsrootsinartandmusicandthesearestilltothisdateveryimportantingredients.Ongoingco-operationswithdifferentartistsclarifythisheritage.